Coastline

(Client)

Coastline Outerwear

(Discipline)

Identity, retail

(Year)

2025

Stockists across Europe

(The brief)

Coats made for bad weather, branded for good weather. We gave it the sea it was built for.

Coastline’s coats were tested on the North Sea and sold with stock photos of sunny cafés.

We shot the line in fog, wind and snow, and built a retail identity that is as plain and tough as the coats.