Northline

(Client)

Northline Coats

(Discipline)

Identity, e-commerce

(Year)

2025

First-year online revenue

(The brief)

Heritage coats with no heritage story. We wrote one and shot it outside.

Northline had a mill, a hundred years of patterns and a logo from a template.

We drew a new mark from an old label, and photographed every coat in the landscape it was made for.