Petal

(Client)

Petal Florists

(Discipline)

Identity, packaging

(Year)

2023

Wedding enquiries

(The brief)

A florist that sounded like a supermarket. We let the flowers do the talking.

Petal grew its own flowers and wrapped them in brown paper and clip art.

We gave it a hand-cut wordmark, a colour for every season and wrapping worth keeping.