Plaster

(Client)

Plaster Studio

(Discipline)

Naming, art direction

(Year)

2024

ADC Awards, art direction

(The brief)

A new knitwear label with no name, no look and nine months to launch. We made all three.

Plaster started as a sketchbook and a factory in Porto.

We named it after the white walls it was shot against, and built a look of hard light, soft knits and long shadows.