Terra Swim

(Client)

Terra Swimwear

(Discipline)

Identity, campaign

(Year)

2026

Summer sell-through

(The brief)

Swimwear sold like sportswear. We gave it the beach back.

Terra made swimwear for real bodies and shot it on mannequins.

We moved the campaign to an empty coastline at seven in the morning, and built a soft, sun-bleached identity around it.